The conversation around voluntary benefits is evolving. No longer viewed as a side offering, these coverages are becoming central to a comprehensive benefits strategy. In this interactive panel, health and benefits advisors share how voluntary benefits fit into today’s total rewards approach. While many specialize in medical strategy, they regularly evaluate, implement, or partner with voluntary benefits experts to support employer and employee needs.

Panelists will explore market trends, employer expectations, integration challenges, and how non-medical benefits and other employee-funded or employer-supported options, are positioned to enhance protection, improve engagement, and close coverage gaps. Attendees will gain practical insight into how voluntary benefits are viewed across the broader advisory landscape, when collaboration with specialists makes sense, and how these offerings are shaping the future of holistic benefits strategy.