1. Nomination Process Analysis
Senior editorial members, leveraging feedback from our esteemed advisory board, review the nomination process annually to properly reflect changes in industry best practices, priorities and trends. We request specific details to help ensure the individuals selected are the very best the profession has to offer.
2. Ensuring a Diverse Slate of Entrants
BenefitsPRO works to ensure its recognitions honor the absolute best that the industry has to offer, and the only way to do that is to ensure that we receive an array of relevant nominations that represent diverse backgrounds, geographies and organization types. We leverage the BenefitsPRO community in an effort to assure that a broad swath of the industry is aware of and participates in these recognitions.
3. Review Process
With input from its esteemed advisory board, BenefitsPRO’s senior editors diligently review all nominations without bias to select five of the industry’s top advisors as finalists, before narrowing down to the chosen 2025 Advisor of the Year. Finalists are selected based on the awards’ criteria.
4. Recognition
The five Advisor of the Year finalists will be interviewed and honored with awards on stage at BenefitsPRO’s annual Broker Expo, which will be held in Boston, MA on May 7, 2025. Each finalist will also be profiled on BenefitsPRO.com in April, and will receive additional recognition on BenefitsPRO's social channels and email newsletters. The chosen 2025 Advisor of the Year will be announced live on stage at the Broker Expo and will receive additional online coverage in May.