Lisa Collins is the Principal Advisor and founder of ChoicePlus Benefit Advisors, a specialty consulting firm. With a background spanning brokerage, national carrier account management, and compliance-focused benefits services, Lisa brings over three decades of well-rounded experience in employee benefits.

For the past five years, she’s been a leading voice in the ICHRA space—advising brokers and employers on plan design, contribution modeling, and implementation. Lisa serves on the Education Board of the HRA Council and speaks for NABIP and CE programs on pre-tax strategies.

Driven by a mission to strengthen industry knowledge and improve the employee benefits solution and experiences, Lisa brings a rare combination of frontline expertise, regulatory insight, and a deep commitment to empowering professionals across the ICHRA ecosystem.