Rising healthcare costs continue to outpace wage growth, creating affordability challenges for employers and employees. This workshop provides benefits professionals with a practical and strategic understanding of account-based health plans and their role in addressing cost containment, consumer engagement, and regulatory compliance. Participants will gain insight into the limitations of traditional managed care models and explore how account-based strategies respond to market pressures such as increased deductibles, prescription drug utilization, demographic shifts, and government intervention.

Learning Objectives

• Compare HRAs, HSAs, and FSAs 
• Review ICHRA and EBHRA models 
• Evaluate adoption trends and regulatory guidance 
• Understand compliance, eligibility, and contribution requirements 
• Apply sales and implementation frameworks

*Additional fee and registration required.