Direct contracting has moved beyond white papers and pilot programs. In several markets, advisors are actively selling, implementing, and scaling community-based direct contracting models across multiple employers and provider partners.

This session features advisors who have gone beyond theory to successfully navigating provider and employer conversations, provider alignment, implementation challenges, and long-term sustainability. Attendees will learn why direct contracting works, how to position with both providers and employers, what the model actually looks like in practice, and what outcomes are being achieved across employers, employees, providers, and advisors themselves.

The session is designed for advisors seeking practical, peer-driven insights into how direct contracting can be positioned, sold, and supported in real-world environments.