This candid discussion will explore the underlying causes of HR's hesitation to adopt innovative healthcare strategies and what advisors can do to earn trust, align priorities, and collaborate on meaningful change. The panel features both HR leaders and experienced health insurance advisors to provide transparency from both sides. This session will explore why HR teams perceive many advisors as "sales-driven" instead of "strategy-driven", and how to reposition as a true fiduciary partner, and demonstrate to attendees how to identify the trust barriers between HR and Advisors.