Tuesday, May 6, 2025
7:30 AM - 5:30 PM | Registration
Location: Rotunda8:00 AM - 10:30 AM | NABIP Workshop: Reference-Based Pricing
Reference-based pricing (RBP) is a cost-containment strategy used in healthcare and insurance to determine reimbursement rates for medical services and procedures. Instead of using traditional fee schedules or negotiated rates with healthcare providers, RBP sets reimbursement rates based on a reference point, often a benchmark or a percentile of what providers charge for a particular service. The RBP approach is typically employed when there is limited or no existing agreement between the payer (e.g., an insurance company) and healthcare providers. Based on the measurable plan savings generated by RBP, the marketplace has seen a dramatic rise in popularity, with RBP now being considered by 20% of self-funded employers, up from 6% in 2016. Tom Wittick and Woody Waters will walk you through the basics of the RBP mechanism and the details accompanying this platform as more plan sponsors see it as their fiduciary obligation to explore this model.
- Define RBP
- Fundamental Tenants of RBP
- Varying Degrees of RBP
- Pre-sale: Understanding Buyer/Broker
- Disputes that may Arise
- RBP Service Platform Essentials
- Calculating Total Cost to the Plan
- Prospect Profile and Client Case Studies
*Additional fee and registration required.
8:30 AM - 9:30 AM | Building the Health Plans of the Future
There are a limited number of spots available and pre-registration required. This session is exclusively for benefits advisors who register for the BenefitsPRO Broker Expo. Light breakfast will be included.
*This workshop is by invitation only.
Supported by: Health Plans, Inc.
Location: Monet 3Thought Leadership Roundtable
9:30 AM - 10:30 AM
Individual Coverage Health Reimbursement Arrangements (ICHRAs)
Location: MatisseSupported by: Remodel Health
Thought Leadership Roundtable
9:30 AM - 10:30 AM
Customizing Care: Crafting Caregiving Benefits to Fit Your Client’s Needs
Location: CezanneSupported by: Bright Horizons
10:35 AM - 11:35 AM | Opening Keynote Address: Staying Happier in Tough Times: A Conversation with New York Times Bestselling Author Gretchen Rubin on the Importance of Pursuing Happiness
As an expert on human nature and the habits that cultivate happiness, and the #1 New York Times bestselling author of The Happiness Project, Gretchen Rubin will discuss dealing with burnout and navigating permacrisis in this vital conversation on the importance of pursuing happiness. Rubin will explain why it is essential to cultivate happiness even during hard times, and explore how and why we can work to make our lives happier, healthier, more productive, and more creative. The audience will walk away with the practical, manageable skills they need to find and keep their happiness during turbulent times.
Gretchen Rubin, Happiness Expert, Podcaster, and Six-Time New York Times Bestselling Author
Supported by:
EDUCATION

11:40 AM - 12:25 PM
Confessions of a Human Resources Executive - What's Going on Behind the Scenes?
Location: CezanneMOTIVATION
11:40 AM - 12:25 PM
Prospecting in the Modern Age
Location: Monet 1 & 2INNOVATION

11:40 AM - 12:25 PM
The Power of Creative Destruction: Disrupt or Be Disrupted
Location: DegasADMINISTRATION
11:40 AM - 12:25 PM
Bridging the Gap Between Healthcare Delivery and Financing
Location: Monet 312:25 PM - 2:00 PM | Welcome Luncheon Within The Exhibit Hall
Benefits Insights Workshop A
2:00 PM - 3:00 PM
OBSESS over People: The Leadership Playbook for Building Winning Teams
Location: CezanneSupported by: Redirect Health
Benefits Insights Workshop B
2:00 PM - 3:00 PM
The Emerging Engagement Model in Employee Benefits
Location: DegasSupported by: Medefy Health
Benefits Insights Panel
2:00 PM - 3:00 PM
Personalizing Benefits Packages for a Diverse Workforce
Location: Monet 1 & 2EDUCATION

3:05 PM - 3:50 PM
Advisors Then, Now, and Next: Navigating the Changing Landscape of Healthcare
Location: CezanneMOTIVATION
3:05 PM - 3:50 PM
Leadership In The AI Age
Location: Monet 1 & 2INNOVATION

3:05 PM - 3:50 PM
Benefitting from the BS: Leveraging the Right PBM Strategies
Location: DegasADMINISTRATION
3:05 PM - 3:50 PM
Overcoming Perceived Barriers to Direct Contracting
Location: Monet 3Benefits Insights Workshop C
3:55 PM - 4:55 PM
From Chaos to Clarity: A Precision Medicine Approach to Managing Complex Claims and Improving Clinical Outcomes
Location: CezanneSupported by:
Private Health Management
Benefits Insights Workshop D
3:55 PM - 4:55 PM
ICHRA 101: What Every Broker Needs to Know
Location: DegasSupported by: The Big Plan
Benefits Insights Panel
3:55 PM - 4:55 PM
Streamlining Success: Transformations in Digital Benefits Administration
Location: Monet 1 & 25:00 PM - 5:45 PM | Fast & Furious
Join us for this fun and fast-paced interactive session, where attendees will share their best idea or piece of business advice in 60 seconds or less. The audience will vote for the winner live, and everyone walks away with new strategies that can be implemented immediately!
Susan L Combs, CEO - Combs & Company, LLC
Sarah Howlett, VP of Business Development - TrueRx Health Strategists
Riley Blaisdell, Business Development - Leavitt Group Northwest
Talia Hansen, Benefits Specialist - Taylor Insurance Services
Location: Picasso 8
Supported by:
5:45 PM - 7:15 PM | Welcome Cocktail Reception Within The Exhibit Hall
Wednesday, May 7, 2025
7:30 AM - 5:30 PM | Registration
Location: Rotunda8:00 AM - 8:45 AM | Networking Breakfast in the Exhibit Hall
Supported by:
8:45 AM - 9:00 AM | Morning Meditation with Naama O. Pozniak
Supported by:
9:00 AM - 10:00 AM | Morning Fireside Chat: Lessons from Dunder Mifflin & The Art of Saying No: A Conversation with B.J. Novak
B.J. Novak, Actor, Writer & Comedian
Supported by:
EDUCATION

10:15 AM - 11:00 AM
How to Take the Pain in the A.S.S. out of Benefits
Location: CezanneMOTIVATION
10:15 AM - 11:00 AM
Iron Sharpens Iron: Cutting-Edge Strategies from Top Employee Benefits Advisers
Location: Monet 1 & 2INNOVATION

10:15 AM - 11:00 AM
Weathering the Storm: Advisors Strategies for Adaptation and Resilience
Location: DegasADMINISTRATION
10:15 AM - 11:00 AM
Don’t Just Talk about Data, Apply it: How to Interpret Data to Drive Strategies
Location: Monet 3Benefits Insights Workshop E
11:10 AM - 12:10 PM
Winning with ICHRA: A Hands-On Workshop for Handling Objections & Showcasing Value
Location: Monet 1 & 2Supported by:
Zorro and Ambetter Health
Benefits Insights Workshop F
11:10 AM - 12:10 PM
Opting Out: Why Medical Cost Sharing Is the Solution Your Clients Are Already Asking About
Location: CezanneSupported by: TRU
Focus Workshop
11:10 AM - 12:25 PM
Level-Funding with Reference-Based Pricing: The Best of Both Worlds
Location: RenoirSupported by: Imagine360
12:10 PM - 2:00 PM | Day Two Luncheon Within The Exhibit Hall
2:10 PM - 3:10 PM | Afternoon Keynote: It's Not Personal, It's Just Healthcare
Don't miss this fireside chat discussion with benefit advisors and company leaders who helped create the documentary, It's Not Personal, It's Just Healthcare, a film designed to dispel commonly held healthcare myths, and expose the problems and flaws within the current insurance systems. This keynote will feature clips from the documentary - including never before seen footage - and the discussion will dive deeper into real-life examples of viable solutions and expert insights on innovative ideas that can lead to a better, more equitable future.
EDUCATION

3:15 PM - 4:00 PM
Compliance Crash Course: ERISA, COBRA, and ACA
Location: CezanneMOTIVATION
3:15 PM - 4:00 PM
Facing the Future: What We Wish We Knew - A Generational Dialogue
Location: Monet 1 & 2INNOVATION

3:15 PM - 4:00 PM
Voluntary Benefits Uncovered: Key Industry Trends and Broker Insights
Location: DegasADMINISTRATION
3:15 PM - 4:00 PM
Travel for Treatment: An Innovative Cost-Containment Solution
Location: Monet 35:00 PM - 6:00 PM | BenefitsPRO Advisor of the Year Presentation & Panel
Supported by:
6:00 PM - 8:30 PM | BenefitsPRO Party | Join us for a Masquerade Ball to Celebrate the Networking Party of the Year
Thursday, May 8, 2025
8:30 AM - 10:30 AM | Registration
8:30 AM - 9:30 AM | Networking Breakfast
EDUCATION

9:30 AM - 10:15 AM
Optimizing Pharmaceutical Strategies: Insights into Biosimilars, GLP-1 Therapies, and Plan Impact
Location: CezanneMOTIVATION
9:30 AM - 10:15 AM
The 3 Rs of Driving Employee Engagement
Location: Monet 1 & 2INNOVATION

9:30 AM - 10:15 AM
Harnessing Psychedelic-Assisted Therapy for Tomorrow's Workforce
Location: DegasADMINISTRATION
9:30 AM - 10:15 AM
Direct Primary Care: Connecting Trends and Experience
Location: Monet 310:30 AM - 12:00 PM | BEN TALKS | Adaptation: Finding Your Niche
Join this closing session to hear these inspiring BEN Talks - a series of high-energy 20-minute TED Talk style presentations. This year, top benefits professionals will share their stories about finding their niche in the industry, and how they adapted to overcome challenges.