I am the Chief Revenue Officer of Juice Financial, a financial technology company that powers businesses with
customized digital solutions such as pay cards, early wage access, as well as insurance and claims payout
solutions. I also serve as Chairman & CEO of the Voluntary Benefits Association and involved in various strategic
industry innovations, support my community in various capacities and host a weekly TV talk show called “We Got
You Covered” which discusses all things insurance.
I served on the Executive Board of the Workplace Benefits Association ("WBA") and was elected Association
President in 2010 as well as inducted into the Workplace Benefits Hall of Fame the same year. In 2011, I was the
inaugural recipient of the Voluntary Benefits Adviser of the Year, inducted into the Voluntary Benefits Association
("VBA") Hall of Fame and the first Workplace Benefits "Rockstar." In 2013, I was honored with the prestigious H.
Wayne Snider Distinguished Alumni Award from Temple University’s Fox School of Business recognizing Rob as
someone who has distinguished himself or herself for at least 20 years in the field of Insurance, Risk Management
and Actuarial Science.