Majd Maksad is CEO and Co-Founder of TruAgents. He has worked across banking, consumer finance, and insurance for two decades, focused on a consistent problem: getting people to engage and take action. He previously led digital marketing analytics at Citi and co-founded Status Money, a consumer platform that used behavioral psychology to influence financial decisions for 1.3 million Americans. Today, his company enables insurers and brokers to drive double digit increases in enrollment and participation without adding operational overhead.