Carey Gruenbaum is the CEO of The Big Plan, a leading ICHRA platform built to help brokers and employers transform the way health benefits are designed and delivered. With more than 30 years in the insurance industry, Carey founded, scaled, and successfully exited both a benefits brokerage and a property and casualty firm through their acquisition by HUB International in 2024. He has been at the forefront of large scale ICHRA strategy, structuring programs for complex multi state employers and driving meaningful cost savings while expanding broker growth opportunities. Widely regarded as a thought leader in the defined contribution movement, Carey is passionate about empowering advisors with innovative solutions that challenge the traditional group health model.