Carey Gruenbaum is the CEO and founder of The Big Plan, a broker-first ICHRA administrator helping employers modernize the way they offer health benefits. With over 30 years of experience in the insurance industry, Carey has built and sold two successful firms—one in property and casualty insurance, and another in group health benefits.

Recognizing the potential of the Individual Coverage HRA (ICHRA) model, Carey launched The Big Plan in 2020, shortly after the ICHRA regulations were introduced. Today, he leads the company with a focus on innovation, broker partnerships, and delivering smarter, more flexible health benefit solutions. Carey’s deep industry expertise and forward-thinking approach make him a sought-after voice on the future of health insurance.