Woody, along with Steve Kelly, pioneered reference-based pricing in 2003. He brings expertise to Imagine360 in healthcare, insurance, liability compliance and risk management that is key to his consultations with employers, advisers and health plan administrators across the United States.

Woody’s past experience includes nearly a decade in property and casualty insurance at a Top 5 brokerage and the designation of chartered property/casualty underwriter (CPCU).

A native of Georgia, Woody earned a degree in risk management and insurance and an MBA in marketing from the University of Georgia.