Change is hard.. especially in an industry so established.  This session will be all about PROOF.  We will review case studies, data points, employer/advisor testimonials, and black/white evidence that TRANSPARENCY is the answer.  The audience will leave with 3 things:

• Concrete examples of the impact that transparency can have for the health benefits programs for their employer clients
• The WIN/WIN/WIN for Transparency- Advisor- Employer-Employee ALL WIN
• A road map of the talk track of how to talk to employers about this innovation