Date & Time
Tuesday, May 6, 2025, 3:05 PM - 3:50 PM
Name
Benefitting from the BS: Leveraging the Right PBM Strategies
Description

"Victory comes from finding opportunities in problems." In today's pharmacy benefit management scene, the problems created by misaligned PBMs and brokers can be harnessed as opportunities for savvy health insurance advisors. This session will explore unethical practices in the industry and empower advisors to use their knowledge of "bad" partners as a strategic advantage. By identifying and contrasting shady practices with mission-aligned tactics, advisors can position themselves as trusted experts, helping clients navigate the noise, secure the right partnerships, and optimize their health plans.

Ali Goodwin