As big tech companies, such as Amazon, are targeting the consumer healthcare and insurtech sectors, the future of the broker appears uncertain. With the recognition, resources, and technology behind such companies, maintaining and obtaining new clients may seem like a Goliathan effort, however with the proper tools, training, and knowledge, brokers can fight back. Furthermore, recent reports have shown that the importance of brokers has grown as employers increasingly demand round-the-clock service when it comes to benefits in today’s hybrid landscape. In this presentation, David Reid will discuss the challenges brokers face today as well as the solutions, options, and opportunities they can leverage to get ahead — and stay — ahead of big tech.

This year, in addition to big tech companies encroaching on their territory, brokers are navigating remote and hybrid work landscapes and battling nationwide inflation. Like employers, brokers now have to navigate the challenges that come with having employers in multiple locations. Which benefits are best for remote employees? How can employers ensure they are complying with the laws of different states while providing the best benefits for their employees? How are brokers complying with data and privacy regulations that differ from state to state? David will address these challenges and offer solutions, tips, actionable steps, and more in his BenefitsPRO presentation.

Brokers will walk away from this presentation feeling empowered with the knowledge and skills they need to compete with big tech, an understanding of the current landscape, and  emerging trends (and those gaining serious momentum) to look for and capitalize on in the coming year.