The broker/consultant of the future must be able to solve complex business problems while providing best-in-class benefits at economical prices. Steep task for sure!
Now more than ever, employers are looking to consultants/brokers to help with complex issues that affect the unit cost of healthcare. Just selling insurance does not address the underlying problems in healthcare, after all, insurance is not care. Just selling insurance does not differentiate you from anyone else either.
Employers are increasingly interested in solutions that deliver actual care to employees at reasonable prices. Going directly to the clinical community on behalf of your clients will position you as a true advocate and advisor to your clients. It also often solves a major issue for employees: affordability of care
Key Takeaways for audience:
- How to leverage direct contracts through self-funded plans and HRA's
- The ROI of establishing connections in your local clinical community
- How to become the "go to" resource in your community for people to find high-quality/low-cost care
- How to eliminate deductibles, copays, and out of pocket amounts for employees (a true differentiator)