Tuesday, May 6, 2025

7:30 AM - 5:30 PM | Registration


7:45 AM - 10:45 AM | NABIP Workshop: Reference-Based Pricing

Reference-based pricing (RBP) is a cost-containment strategy used in healthcare and insurance to determine reimbursement rates for medical services and procedures. Instead of using traditional fee schedules or negotiated rates with healthcare providers, RBP sets reimbursement rates based on a reference point, often a benchmark or a percentile of what providers charge for a particular service. The RBP approach is typically employed when there is limited or no existing agreement between the payer (e.g., an insurance company) and healthcare providers. Based on the measurable plan savings generated by RBP, the marketplace has seen a dramatic rise in popularity, with RBP now being considered by 20% of self-funded employers, up from 6% in 2016. Tom Wittick and Woody Waters will walk you through the basics of the RBP mechanism and the details accompanying this platform as more plan sponsors see it as their fiduciary obligation to explore this model.

Course Highlights:
  • Define RBP
  • Fundamental Tenants of RBP
  • Varying Degrees of RBP
  • Pre-sale: Understanding Buyer/Broker
  • Disputes that may Arise
  • RBP Service Platform Essentials
  • Calculating Total Cost to the Plan
  • Prospect Profile and Client Case Studies

8:30 AM - 9:30 AM | Building the Health Plans of the Future

*This workshop is by invitation only.  
There are a limited number of spots available and pre-registration required. This session is exclusively for benefits advisors who register for the BenefitsPRO Broker Expo. Light breakfast will be included. 


Thought Leadership Roundtable

Supported by: Remodel Health

Thought Leadership Roundtable

10:35 AM - 11:35 AM | Opening Keynote Address: Staying Happier in Tough Times: A Conversation with New York Times Bestselling Author Gretchen Rubin on the Importance of Pursuing Happiness

As an expert on human nature and the habits that cultivate happiness, and the #1 New York Times bestselling author of The Happiness Project, Gretchen Rubin will discuss dealing with burnout and navigating permacrisis in this vital conversation on the importance of pursuing happiness. Rubin will explain why it is essential to cultivate happiness even during hard times, and explore how and why we can work to make our lives happier, healthier, more productive, and more creative. The audience will walk away with the practical, manageable skills they need to find and keep their happiness during turbulent times.


Gretchen Rubin, Happiness Expert, Podcaster, and Six-Time New York Times Bestselling Author

Supported by: 



Benefits Insights Workshop A
Benefits Insights Workshop B

Supported by: Medefy Health

Benefits Insights Panel


Benefits Insights Workshop C

Supported by:
Private Health Management

Benefits Insights Workshop D

Supported by: The Big Plan


5:00 PM - 5:45 PM | Fast & Furious

Join us for this fun and fast-paced interactive session, where attendees will share their best idea or piece of business advice in 60 seconds or less. The audience will vote for the winner live, and everyone walks away with new strategies that can be implemented immediately!


Wednesday, May 7, 2025


Benefits Insights Workshop E

11:10 AM - 12:10 PM

Benefits Insights Workshop E

Supported by: Zorro

Benefits Insights Workshop F

11:10 AM - 12:10 PM

Benefits Insights Workshop F

Supported by: TRU

Focus Workshop

11:10 AM - 12:25 PM

Focus Workshop

Supported by: Imagine360


2:00 PM - 3:00 PM | Afternoon Keynote: It's Not Personal, It's Just Healthcare

Don't miss this fireside chat discussion with benefit advisors and company leaders who helped create the documentary, It's Not Personal, It's Just Healthcare, a film designed to dispel commonly held healthcare myths, and expose the problems and flaws within the current insurance systems. This keynote will feature clips from the documentary - including never before seen footage - and the discussion will dive deeper into real-life examples of viable solutions and expert insights on innovative ideas that can lead to a better, more equitable future.

Paul Wilson, Editor in Chief, BenefitsPRO - ALM/BenefitsPRO
Chelsea Ryckis, Co-Founder - Ethos Benefits
Lester Morales, Founder & CEO - Next Impact
Bart Camarata, Producer/Director - Benefit Advisor TV
Deb Ault, President and CEO - AIMM


4:00 PM - 5:00 PM | Afternoon Break in Exhibit Hall

Supported by: 


5:00 PM - 6:00 PM | BenefitsPRO Advisor of the Year Presentation & Panel

Supported by: 


Thursday, May 8, 2025

8:30 AM - 10:30 AM | Registration


8:30 AM - 9:30 AM | Networking Breakfast



10:30 AM - 12:00 PM | BEN TALKS | Adaptation: Finding Your Niche

Join this closing session to hear these inspiring BEN Talks - a series of high-energy 20-minute TED Talk style presentations. This year, top benefits professionals will share their stories about finding their niche in the industry, and how they adapted to overcome challenges.

12:00 PM | End of Conference